Tomorrow's leaders will be defined by . . .

...how well they can spell.

I was checking out FutureWorks, the top agency in the US for social media, digital and public relations integration led by Brian Solis, and I watched the entire, actually entirely too long, entrance video. (Screen shot of website above).

I spent more time on the first page than I normally do, and as I did my eyes wandered down to the copy blocks and I began to absorb what top public relations practitioners say about themselves:

“FutureWorks is an award-winning digital and social media agency founded and led by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital influence and work of mouth marketing. (Boldface and italics mine, screenshot below).”

From this description, namely the reference to ‘work’ of mouth, it is clear they must also specialize in dentistry.

I know advertising people. Some advertising people are my best friends. Some may say I might be one. And yes, there's some heavy drilling that goes on when marketing people attack the world to influence us with their version of information, and here is the EXCITING news FutureWorks is ahead of their time.

FutureWorks may have found the shortcut to the hours spent on research to understand the target demographic, the shortcut to gathering intelligence from focus groups, the steep investment to hire top creative managers and renowned web designers. Certainly, they have discovered how to eliminate the hours upon online hours drowning in understanding and participating in social media. Potentially, they may have found the way to avoid all the small marketing testing and near misses, and to immediately deploy on large scale.

It's clear FutureWorks has decided to get in our heads through our mouth.

I'm thinking a good tooth yanking would definitely make me buy ANYTHING.

Or, perhaps FutureWorks should learn to spell.

P.S. It's ‘word’ of mouth marketing.

Carry on.

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Do not operate a submarine while reading this blog

I downloaded a new app to my smart phone and prior to engaging it the application required me to read the End-User License Agreement.

Most of the time I click the box that means, yeah, I “read” it.

Pay attention non-readers, not every boring End-User License Agreement is boring. In fact, these manufacturers believe that * I * am anything but boring, too!

Mostly, they're right.

But to make sure we were on the same page, the End-User License Agreement detailed what was intended by high risk activities I should avoid conducting while using their product, and I quote:

HIGH RISK ACTIVITIES: The software is not fault-tolerant and is not designed, manufactured or intended for use in hazardous environment requiring fail-safe performance, such as the operation of:

• Nuclear facilities
• Aircraft navigation
• Air traffic control
• Implantable human medical devices
• External human life-support machines
• Explosives control devices
• Submaries
• Weapons systems
• Or in controlling the operation of moving motor vehicles in which the failure of the Software could lead directly to death, personal injury, or severe physicial or environmental damage.

Let's be clear. I agree. The above bullet points are high risk activities. I also think if you are intelligent enough to engage in the above activities, you are smart enough not to conduct the stated activity while using your cell phone.

But maybe not.

So, let's be clear about you. I believe you are smart. You read my blog, follow me on Twitter and make comments on such, and due to your high use of good judgment it must also be stated that you are bright enough not to perform those activities while operating a phone (yours or mine), yelling at at kid (yours or mine) or entering into any life changing event such as getting married (while reading my blog).

In case you're not that bright, this blog is provided “as is” without warranty of any kind, either express or implied, including, but not limited to anything I have said, might say or may never say and any of the preceding that may or may not appear in writing under my byline.

If you have any questions about the above, please leave a comment below. I will review your comments with my attorney and will craft a reply that will not place you in further danger of End-User Agreements.

If you do not place a comment, you proceed into life and future End-User Agreements at your own risk.

Cheers!

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Quote of the Fri(day)

“Trust that little voice in your head that says ‘Wouldn't it be interesting if...’; And then do it.” ~ Duane Michals, American photographer, (1932 - ).

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